In 2008, Puma is celebrating the 40th anniversary of the football market's longest-serving concept still in existence today - Puma King. A performance proposition that has brought four decades of performance excellence, continuous product evolution, and recognition by players around the world.  This year Puma are proud to introduce a special Limited Edition of the King to commemorate this iconic style.  The King XL (XL is roman numerals) displays the unique formula of tradition and relentless innovation that have always been hallmarks of the King concept and of the PUMA brand.