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Justin Kirkham wanted the voice of the “silent majority” of proud and dedicated Sports Direct employees to be heard at the Sports Direct AGM, so he hijacked the mic to speak directly to journalists and investors. “Don't forget about us,” Justin insisted. “The Sports Direct Family is one hundred percent behind all the changes proposed by the board.”

One of the main focuses of the Sports Direct AGM was an independent review of working practices, following a lot of negative press coverage before the AGM.

A video of Justin’s speech posted online quickly racked up thousands of views, and employees of Sports Direct from the stores, warehouses and head office used the hash tag #SDFamily to show solidarity -- posting personal accounts and photos.

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